Automation for the questions you could answer in your sleep.
Not futurism. Housekeeping. Specific, practical automations for the time currently going into answering the same question, confirming the same booking, and retyping the same enquiry into a different box. Each one is scoped around a single job and judged on two things: hours returned, and enquiries captured.
Fifteen minutes, no deck.
The hours worth getting back.
Most businesses carry a handful of tasks that follow a script. They're rarely worth hiring for and almost always worth automating, which makes them the cheapest time you'll ever buy back.
- The common questions get answered the moment they're asked, at any hour.
- Bookings confirm themselves, remind themselves, and follow themselves up.
- Enquiries arrive where they need to be, already summarised.
It starts with an audit, and the audit can end in “don't”.
The first session maps where the repetitive time actually goes, which is almost never where people expect. You leave with a ranked shortlist, with the ones we'd tell you to skip marked as clearly as the ones we'd build.
Audit
Where the repetitive time actually goes. Usually not where people expect.
Recommend
The one or two automations worth building, and just as usefully the ones that aren't.
Implement
Built, tested against real cases, and handed over with a documented fallback.
Maintain
Optional, under the care plan. Automations benefit from a regular check as the business changes.
The shortlist usually comes from here.
Nobody buys all nine. Each one is scoped around a single job, built on its own, and handed over documented, so you can start with one, see the hours come back, and decide about the next one afterwards.
Automation audit
A working session mapping where the repeat time actually goes. You leave with a shortlist ranked by impact, including the ones we'd honestly tell you not to build.
Website assistant
A chat assistant trained on your services, prices and questions. It answers instantly at any hour, and hands real enquiries over with the details already collected.
Lead capture and follow-up
Every enquiry from every channel (site, email, socials) lands in one place, gets an instant branded reply, and triggers a follow-up reminder so none of them sit waiting.
Booking and reminders
Scheduling, confirmations, and reminder messages that keep the diary honest without anyone touching a calendar.
Review automation
A job finishes, and a friendly review request follows with a direct link. Reviews compound quietly while you get on with the work.
Back-office automation
Quotes drafted from the enquiry details, invoices triggered when a job completes, and data moved between the tools you already use. The retyping, retired.
Content assistance
Drafting workflows for posts, replies and emails, tuned to your brand voice, so “we should post more” becomes a button rather than a good intention.
Testing, training and documentation
Every automation is tested against real cases, written up in plain language, and handed over with a walkthrough. Your team owns it comfortably.
Monitoring and tuning
Answers get better, edge cases get handled, and anything the assistant shouldn't be answering gets routed to a person.
Scoped by what happens when it goes sideways.
The exceptions decide the work. The happy path is almost never the hard part.
If it doesn't save real hours, we don't build it.
Every automation is scoped around a single job and judged on two things: hours returned and enquiries captured. Specific and practical beats impressive and vague, every time, which is why the audit always comes back with a list of what to build and a list of what to leave alone.
- How many processes are being automated, and how standardised they already are.
- Which of the tools you already use need to talk to each other, and how easily they let us.
- How much of your existing content the assistant can be trained on.
- How exceptions are handled. The interesting part is always the exceptions.
- Whether you want it maintained afterwards or handed over entirely.
Everything is scoped and quoted before anything is signed. The number comes from a call, not from a page, because a public price is either wrong or a range wide enough to be useless.
The ones people ask before they trust any of this.
It takes the repetitive answering off their desk, so the people you already have spend their time on the work that needs judgement.
It says so and hands over to a person. We'd much rather it flag a gap than improvise, and we test exactly that behaviour against real cases before it goes live.
We'll tell you precisely which service handles what, where it sits, and what it retains, in writing, before anything is built.
Every automation ships with a documented manual fallback, and ongoing checks are available under the Website Management care plan if you'd like them.
Start with where the time goes.
Tell us the task you repeat most often. That's usually the first one to automate, and the most satisfying to watch disappear.