01/ 03
Strategy
A channel plan built around where your customers already are, with a goal and a realistic cadence for each one. Revisited quarterly, so it keeps matching the business.
Digital Marketing & Social Media
Found in search. Present in the feed. Measured either way.
Search, social, email, and the measurement underneath all three. Getting a good site found by the people looking for it, keeping the accounts and the reviews current for the people who already know you, and showing you exactly which channel brought last month's enquiries in.
Book a callFifteen minutes, no deck.
What good looks like
Knowing what's working is most of the work.
Once you can see which channel produced last month's enquiries, every decision after that gets easier and cheaper. Search and social both get judged against that same view, which is what turns each of them from a habit into a decision.
- Analytics that answers “where did that enquiry come from” in one look.
- Search results for the things your customers type, not only for your own name.
- Posts land and messages get answered on schedule, whether or not the week was busy.
- The feed looks like the business it belongs to, not like a different company posting under your name.
How it works
Measure, choose, run, report.
Audit
What exists, what's tracked, and where the quickest gains are sitting.
Priorities
The channel plan: where your customers already are, what each channel is aiming at, and a cadence you can live with. Two or three things that will actually move the number, in order.
Run it
Tracking and profiles brought up to standard, content produced ahead, published on schedule. We do the work, rather than handing you a strategy document about the work.
Report and adjust
Monthly, against the number we agreed at the start: what performed, and what we're making more of next.
Included · Search
For the people already looking for you.
- 01
Local SEO
The terms people search when they're looking for someone nearby, worked into your pages, with citations and directory listings behind them so the same business details agree everywhere.
- 02
Content SEO
Service pages and articles aimed at what your customers search before they buy. Written to rank, and worth reading once they land.
- 03
Google Business
Your listing claimed, optimised and kept current, with local terms and citations behind it. If we could only spend one hour a month on your marketing, it would go here.
- 04
Reviews
Review requests built into the work, monitoring across the places people look, and replies drafted so each one sounds like you on your best day.
Included · Social and email
For the people who already know you.
Consistency is the part that's hard to fit around actually running a business. This is the version where the posting happens anyway, in your voice, on your schedule, without your Sunday evenings.
A monthly calendar, posts designed in your identity, captions in your voice, made from what actually happens in the business. You approve the calendar; we handle the rest.
An agreed cadence, published on time, without you being chased for approvals.
Posts, stories, and reels, chosen to suit the platform rather than to fill a quota.
Concepts, hooks, and editing for Reels and Shorts, the format that travels furthest for local businesses. You film it on a phone; we make it look intentional.
Comments and messages answered, in your voice, within an agreed window.
List setup, branded templates, and campaigns that bring past customers back: newsletters, offers, seasonal reminders. To a list you own, on a platform in your name.
Included · Plan and measurement
For deciding where it goes, and knowing it worked.
The plan and the proof are the same conversation held three months apart. We agree what each channel is aiming at, set up tracking that can actually answer it, and then report against it, which is what turns next quarter's plan into a decision rather than a guess.
02/ 03
Analytics
Tracking that answers “where did that enquiry come from”, set up properly once, in accounts opened in your name, so the history stays with you.
03/ 03
Reporting
One monthly report across every channel: traffic, enquiries, top content, and the honest answer to which one worked, with next month's plan attached.
What shapes the scope
Two channels, or five.
The work is shaped by what already exists, how competitive your terms are, and how much is being published each month. Follower count decides far less than people expect.
- How much is already in place, and how much is being set up from scratch.
- How competitive your terms are, and how local the business is.
- How many platforms, and how many posts a month on each.
- Whether content is being written, shot, and produced as part of the work, and how much short-form video is involved.
- How much community management the accounts generate.
- How many locations, services, or product lines need covering.
- Whether ads are running alongside. The two are measured together.
The accounts and the data stay yours.
Analytics, Search Console, the email platform, the listing, and the social accounts are all in your name. We work inside them rather than in ours, so everything ever published and everything learned along the way stays with you. Ongoing work carries an agreed notice period, kept short and put in writing before you start.
Everything is scoped and quoted before anything is signed. The number comes from a call, not from a page, because a public price is either wrong or a range wide enough to be useless.
Questions
The ones that usually decide it.
Google Business and technical work move quickly. Rankings for competitive terms are a longer game, measured in months, and social compounds somewhere between the two. We'll always be clear about which of those we're playing at any point.
No. Nobody can, and we'd be cautious of anyone who says otherwise. What we will do is agree the number we're aiming at and report against it every single month.
Probably fewer than you think. One account run properly beats four run thinly, and we'll tell you which one at the call.
Yes. Analytics, Search Console, the email platform, the listing, and the social accounts are all in your name, and we work inside them rather than in ours. Everything ever published, and everything learned along the way, stays with you.
You, mostly: jobs, products, and the people doing the work. We make it usable. A shared folder and a five-minute voice note is usually plenty.
That's common and easy to work with. We'll take the part that isn't covered, and if what they're doing is working, we'll be the first to say so.
Pairs well with
What tends to run alongside it.
Next
Start with the audit.
One call, one look at what's tracked and what's already being published. Tell us what you'd post if you had the time. That conversation is usually the whole plan.
Book a callFifteen minutes, no deck.